Write to the Top

Writing for Corporate Success

Business & Finance, Business Reference, Business Writing, Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book Write to the Top by Deborah Dumaine, Random House Publishing Group
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Author: Deborah Dumaine ISBN: 9780307493439
Publisher: Random House Publishing Group Publication: December 24, 2008
Imprint: Random House Language: English
Author: Deborah Dumaine
ISBN: 9780307493439
Publisher: Random House Publishing Group
Publication: December 24, 2008
Imprint: Random House
Language: English

The Write to the Top process helps you write clear, reader-centered documents that drive action and get results.

Productivity—it’s vital to corporate and personal success. Yet business people spend countless hours deciphering vague and rambling written messages. The results: information overload, sluggish operations, delayed decisions, and plummeting morale.

Quality—when you receive a business document, e-mail, letter, report, or proposal, do you immediately know what it’s about? Do you know what you’re supposed to do about it? When you send messages, do your readers act on them? They quickly will, if you use the proven Write to the Top process.

Put The Six Steps to Reader-Centered Writing® to work to help you

   • sell your ideas or services more effectively
   • write up to twice as fast and save time for your busy readers, too
   • break through writer’s block
   • target your readers’ needs
   • demonstrate your leadership in writing
   • design documents for visual impact and easier navigation
   • improve your ability to think strategically, propose solutions, and speed up decision making

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Write to the Top process helps you write clear, reader-centered documents that drive action and get results.

Productivity—it’s vital to corporate and personal success. Yet business people spend countless hours deciphering vague and rambling written messages. The results: information overload, sluggish operations, delayed decisions, and plummeting morale.

Quality—when you receive a business document, e-mail, letter, report, or proposal, do you immediately know what it’s about? Do you know what you’re supposed to do about it? When you send messages, do your readers act on them? They quickly will, if you use the proven Write to the Top process.

Put The Six Steps to Reader-Centered Writing® to work to help you

   • sell your ideas or services more effectively
   • write up to twice as fast and save time for your busy readers, too
   • break through writer’s block
   • target your readers’ needs
   • demonstrate your leadership in writing
   • design documents for visual impact and easier navigation
   • improve your ability to think strategically, propose solutions, and speed up decision making

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