Writing Skills for Public Relations
Style and Technique for Mainstream and Social Media
Business & Finance, Marketing & Sales, Public Relations, Business Reference, Business Writing
| Author: | John Foster | ISBN: | 9780749465445 |
| Publisher: | Kogan Page | Publication: | October 3, 2012 |
| Imprint: | Kogan Page | Language: | English |
| Author: | John Foster |
| ISBN: | 9780749465445 |
| Publisher: | Kogan Page |
| Publication: | October 3, 2012 |
| Imprint: | Kogan Page |
| Language: | English |
Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this fifth edition provides valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this fifth edition provides valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
