Yes We Did! An inside look at how social media built the Obama brand

Business & Finance, Business Reference, Business Communication, Marketing & Sales
Cover of the book Yes We Did! An inside look at how social media built the Obama brand by Rahaf Harfoush, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Rahaf Harfoush ISBN: 9780321648693
Publisher: Pearson Education Publication: May 20, 2009
Imprint: New Riders Language: English
Author: Rahaf Harfoush
ISBN: 9780321648693
Publisher: Pearson Education
Publication: May 20, 2009
Imprint: New Riders
Language: English
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital

The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it.

In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital

The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it.

In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.

More books from Pearson Education

Cover of the book How We Test Software at Microsoft by Rahaf Harfoush
Cover of the book Building Success with Business Ethics by Rahaf Harfoush
Cover of the book Canon Lenses by Rahaf Harfoush
Cover of the book Microsoft System Center 2012 Unleashed by Rahaf Harfoush
Cover of the book MOS 2013 Study Guide for Microsoft Outlook by Rahaf Harfoush
Cover of the book HTML, CSS and JavaScript All in One, Sams Teach Yourself by Rahaf Harfoush
Cover of the book In-House SEO by Rahaf Harfoush
Cover of the book The Inner Voice of Trading: Eliminate the Noise, and Profit from the Strategies That Are Right for You by Rahaf Harfoush
Cover of the book Three Paths to Profitable Investing by Rahaf Harfoush
Cover of the book The Young Professional's Guide to Taking Control of Your Money by Rahaf Harfoush
Cover of the book Plan for Managing Your Retirement Risk by Rahaf Harfoush
Cover of the book Real World Adobe Photoshop CS3 by Rahaf Harfoush
Cover of the book A Developer's Guide to Amazon SimpleDB by Rahaf Harfoush
Cover of the book Microsoft Public Cloud Services by Rahaf Harfoush
Cover of the book The Truth About Using Facts AND Intuition in Decision Making by Rahaf Harfoush
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy