Author: | David Sandler, David H. Mattson | ISBN: | 9780071847834 |
Publisher: | McGraw-Hill Education | Publication: | March 20, 2015 |
Imprint: | McGraw-Hill Education | Language: | English |
Author: | David Sandler, David H. Mattson |
ISBN: | 9780071847834 |
Publisher: | McGraw-Hill Education |
Publication: | March 20, 2015 |
Imprint: | McGraw-Hill Education |
Language: | English |
The bestselling sales classic! Revised and expanded to help you supercharge personal and team performance in today's ultra-competitive sales environment
"People make buying decisions emotionally and justify them logically."
That shrewd, timeless insight from the first edition of this bestselling book has become a “no-brainer” among sales professionals. Now You Can't Teach a Kid to Ride a Bike at a Seminar comes with new insights, information, and tools every sales leader can use. It combines Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling with up-to-date best practices from experienced trainers of Sandler, now run by David Mattson.
The bestselling sales classic! Revised and expanded to help you supercharge personal and team performance in today's ultra-competitive sales environment
"People make buying decisions emotionally and justify them logically."
That shrewd, timeless insight from the first edition of this bestselling book has become a “no-brainer” among sales professionals. Now You Can't Teach a Kid to Ride a Bike at a Seminar comes with new insights, information, and tools every sales leader can use. It combines Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling with up-to-date best practices from experienced trainers of Sandler, now run by David Mattson.