Your Brand as a Patient: malpractice in marketing

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Your Brand as a Patient: malpractice in marketing by Wolfgang Frick, Haufe
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Author: Wolfgang Frick ISBN: 9783648081990
Publisher: Haufe Publication: July 1, 2016
Imprint: Language: English
Author: Wolfgang Frick
ISBN: 9783648081990
Publisher: Haufe
Publication: July 1, 2016
Imprint:
Language: English

Utterly provocative and trenchantly the author dissects the most common malpractices in marketing and helps to get your brand back in shape. Try to profit from other people's mishaps, strengthen your brand essence and make your brand resistant to crises. This book is definitely worth reading and a true enrichment to both beginners and experts in marketing. Contents: The core essence of marketing. The direct path to your consumers. The price of making mistakes and how much they are allowed cost. Ten comprehensible propositions on unerringly accurate marketing.

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Utterly provocative and trenchantly the author dissects the most common malpractices in marketing and helps to get your brand back in shape. Try to profit from other people's mishaps, strengthen your brand essence and make your brand resistant to crises. This book is definitely worth reading and a true enrichment to both beginners and experts in marketing. Contents: The core essence of marketing. The direct path to your consumers. The price of making mistakes and how much they are allowed cost. Ten comprehensible propositions on unerringly accurate marketing.

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