Yours in Sisterhood

Ms. Magazine and the Promise of Popular Feminism

Nonfiction, Reference & Language, Language Arts, Journalism, Social & Cultural Studies, Social Science, Gender Studies, Feminism & Feminist Theory, Women&
Cover of the book Yours in Sisterhood by Amy Erdman Farrell, The University of North Carolina Press
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Author: Amy Erdman Farrell ISBN: 9780807866672
Publisher: The University of North Carolina Press Publication: November 9, 2000
Imprint: The University of North Carolina Press Language: English
Author: Amy Erdman Farrell
ISBN: 9780807866672
Publisher: The University of North Carolina Press
Publication: November 9, 2000
Imprint: The University of North Carolina Press
Language: English

In the winter of 1972, the first issue of Ms. magazine hit the newsstands. For some activists in the women's movement, the birth of this new publication heralded feminism's coming of age; for others, it signaled the capitulation of the women's movement to crass commercialism. But whatever its critical reception, Ms. quickly gained national success, selling out its first issue in only eight days and becoming a popular icon of the women's movement almost immediately.
Amy Erdman Farrell traces the history of Ms. from its pathbreaking origins in 1972 to its final commercial issue in 1989. Drawing on interviews with former
editors, archival materials, and the text of Ms. itself, she
examines the magazine's efforts to forge an oppositional politics within the context of commercial culture.
While its status as a feminist and mass media magazine gave Ms. the power to move in circles unavailable to smaller, more radical feminist periodicals, it also created competing and conflicting pressures, says Farrell. She examines the complicated decisions made by the Ms. staff as they negotiated the multiple--frequently incompatible--demands of advertisers, readers, and the various and changing constituencies of the feminist movement.
An engrossing and objective account, Yours in Sisterhood illuminates the significant yet difficult connections between commercial culture and social movements. It reveals a complex, often contradictory magazine that was a major force in the contemporary feminist movement.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the winter of 1972, the first issue of Ms. magazine hit the newsstands. For some activists in the women's movement, the birth of this new publication heralded feminism's coming of age; for others, it signaled the capitulation of the women's movement to crass commercialism. But whatever its critical reception, Ms. quickly gained national success, selling out its first issue in only eight days and becoming a popular icon of the women's movement almost immediately.
Amy Erdman Farrell traces the history of Ms. from its pathbreaking origins in 1972 to its final commercial issue in 1989. Drawing on interviews with former
editors, archival materials, and the text of Ms. itself, she
examines the magazine's efforts to forge an oppositional politics within the context of commercial culture.
While its status as a feminist and mass media magazine gave Ms. the power to move in circles unavailable to smaller, more radical feminist periodicals, it also created competing and conflicting pressures, says Farrell. She examines the complicated decisions made by the Ms. staff as they negotiated the multiple--frequently incompatible--demands of advertisers, readers, and the various and changing constituencies of the feminist movement.
An engrossing and objective account, Yours in Sisterhood illuminates the significant yet difficult connections between commercial culture and social movements. It reveals a complex, often contradictory magazine that was a major force in the contemporary feminist movement.

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