Youtility

Why Smart Marketing Is about Help Not Hype

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Health & Well Being, Self Help, Self Improvement, Success
Cover of the book Youtility by Jay Baer, Penguin Publishing Group
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Author: Jay Baer ISBN: 9781101633885
Publisher: Penguin Publishing Group Publication: June 27, 2013
Imprint: Portfolio Language: English
Author: Jay Baer
ISBN: 9781101633885
Publisher: Penguin Publishing Group
Publication: June 27, 2013
Imprint: Portfolio
Language: English

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

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