Z.E.R.O.

Zero Paid Media as the New Marketing Model

Business & Finance, Marketing & Sales
Cover of the book Z.E.R.O. by Joseph Jaffe, Maarten Albarda, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Joseph Jaffe, Maarten Albarda ISBN: 9781118808399
Publisher: Wiley Publication: October 11, 2013
Imprint: Wiley Language: English
Author: Joseph Jaffe, Maarten Albarda
ISBN: 9781118808399
Publisher: Wiley
Publication: October 11, 2013
Imprint: Wiley
Language: English

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero.

Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem.

The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework:

  • Zealots
  • Entrepreneurship
  • Retention
  • Owned Assets
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero.

Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem.

The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework:

More books from Wiley

Cover of the book Trading Psychology 2.0 by Joseph Jaffe, Maarten Albarda
Cover of the book Storyshowing by Joseph Jaffe, Maarten Albarda
Cover of the book Rad Tech's Guide to MRI by Joseph Jaffe, Maarten Albarda
Cover of the book Dispersion of Powders by Joseph Jaffe, Maarten Albarda
Cover of the book Creating Your Strategic Plan by Joseph Jaffe, Maarten Albarda
Cover of the book Rabbits For Dummies by Joseph Jaffe, Maarten Albarda
Cover of the book Cybernetic Analysis for Stocks and Futures by Joseph Jaffe, Maarten Albarda
Cover of the book Active Value Investing by Joseph Jaffe, Maarten Albarda
Cover of the book A Climate Modelling Primer by Joseph Jaffe, Maarten Albarda
Cover of the book Kundenerfolgsrechnung in der Praxis by Joseph Jaffe, Maarten Albarda
Cover of the book Indispensable By Monday by Joseph Jaffe, Maarten Albarda
Cover of the book Foundations of Applied Electrodynamics by Joseph Jaffe, Maarten Albarda
Cover of the book Accounting, Auditing and Governance for Takaful Operations by Joseph Jaffe, Maarten Albarda
Cover of the book Empire, State, and Society by Joseph Jaffe, Maarten Albarda
Cover of the book A Companion to James Madison and James Monroe by Joseph Jaffe, Maarten Albarda
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy