‘Ad’apting to Markets

Repackaging Commercials in Indian Languages

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book ‘Ad’apting to Markets by Professor Sunitha Srinivas C, SAGE Publications
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Author: Professor Sunitha Srinivas C ISBN: 9789351505273
Publisher: SAGE Publications Publication: July 28, 2015
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Professor Sunitha Srinivas C
ISBN: 9789351505273
Publisher: SAGE Publications
Publication: July 28, 2015
Imprint: Sage Publications Pvt. Ltd
Language: English

This book looks at what goes into localization of advertisements in Indian languages.

‘Ad’apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers’ product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic ‘translation’ that ‘localized’ ads involve.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book looks at what goes into localization of advertisements in Indian languages.

‘Ad’apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers’ product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic ‘translation’ that ‘localized’ ads involve.

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