企業營銷策劃實務

Business & Finance, Management & Leadership, Management
Cover of the book 企業營銷策劃實務 by , 崧博出版事業有限公司
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Author: ISBN: 3470000000814
Publisher: 崧博出版事業有限公司 Publication: December 15, 2009
Imprint: 崧博出版事業有限公司 Language: Chinese
Author:
ISBN: 3470000000814
Publisher: 崧博出版事業有限公司
Publication: December 15, 2009
Imprint: 崧博出版事業有限公司
Language: Chinese

《企業營銷策劃實務》簡明扼要地介紹了現代市場營銷的基礎理論,著重闡述營銷策劃實務。作者面向行業、貼近市場,將滿足職業崗位所需的知識點滲透到能力訓練之中,在市場研究、營銷戰略、營銷管理和營銷制度創新等領域,既有概論的敘述,又有具體的工作步驟,並附有大量經典案例的介紹,以期深入淺出地啟迪讀者思路,指導具體操作。作者以職業能力培養為主線,比較註重教材的實用性、職業性、適應性和先進性。

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

《企業營銷策劃實務》簡明扼要地介紹了現代市場營銷的基礎理論,著重闡述營銷策劃實務。作者面向行業、貼近市場,將滿足職業崗位所需的知識點滲透到能力訓練之中,在市場研究、營銷戰略、營銷管理和營銷制度創新等領域,既有概論的敘述,又有具體的工作步驟,並附有大量經典案例的介紹,以期深入淺出地啟迪讀者思路,指導具體操作。作者以職業能力培養為主線,比較註重教材的實用性、職業性、適應性和先進性。

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