創業攻略:成功創業之路

Business & Finance, Management & Leadership, Management Science
Cover of the book 創業攻略:成功創業之路 by 劉平, 崧博出版事業有限公司
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Author: 劉平 ISBN: 3470000001031
Publisher: 崧博出版事業有限公司 Publication: December 15, 2009
Imprint: 崧博出版事業有限公司 Language: Chinese
Author: 劉平
ISBN: 3470000001031
Publisher: 崧博出版事業有限公司
Publication: December 15, 2009
Imprint: 崧博出版事業有限公司
Language: Chinese

本書從時代的要求出發,總結作者多年來創業實踐的經驗、教訓與感受和從事創業教育與指導的心得,廣泛汲取中外有關創業理論、實踐與教育的精髓,通過大量鮮活的案例,探討和總結了創業活動的一般規律和關鍵問題,主要包括對創業觀念、動力與創業者素質的研究,對創業企業類型與創業模式的探討,對創業環境、創業商機的識別和把握,對創業開局制勝戰略與贏利模式的研討,對創業規劃與創業融資的介紹,對成功創業條件和創業失敗誤區的剖析,並針對創業中的困難和風險提出了對策。

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本書從時代的要求出發,總結作者多年來創業實踐的經驗、教訓與感受和從事創業教育與指導的心得,廣泛汲取中外有關創業理論、實踐與教育的精髓,通過大量鮮活的案例,探討和總結了創業活動的一般規律和關鍵問題,主要包括對創業觀念、動力與創業者素質的研究,對創業企業類型與創業模式的探討,對創業環境、創業商機的識別和把握,對創業開局制勝戰略與贏利模式的研討,對創業規劃與創業融資的介紹,對成功創業條件和創業失敗誤區的剖析,並針對創業中的困難和風險提出了對策。

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