哈佛頂尖戰略理論

Business & Finance, Marketing & Sales, Commercial Policy
Cover of the book 哈佛頂尖戰略理論 by 石地, 崧博出版事業有限公司
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Author: 石地 ISBN: 3460000017221
Publisher: 崧博出版事業有限公司 Publication: March 20, 2015
Imprint: 崧博出版事業有限公司 Language: Chinese
Author: 石地
ISBN: 3460000017221
Publisher: 崧博出版事業有限公司
Publication: March 20, 2015
Imprint: 崧博出版事業有限公司
Language: Chinese
戰略一詞最早來源於希臘文stratagem,含義是“將軍”。當時,這個詞常被人們用作指揮軍隊的藝術和科學。現在,這個詞用於經營中,是用於描述一個組織打算怎樣實現它的目標和使命。大多數組織為了實現自己的目標和使命,可以有許多種選擇,戰略就涉及選用何種方案的決定。總之戰略包括擬定和評價,實現組織目標和使命的各種打案,以及最終選定將要實行的方案。本書融合眾多名家智慧,帶你理解哈佛*戰略理論。
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戰略一詞最早來源於希臘文stratagem,含義是“將軍”。當時,這個詞常被人們用作指揮軍隊的藝術和科學。現在,這個詞用於經營中,是用於描述一個組織打算怎樣實現它的目標和使命。大多數組織為了實現自己的目標和使命,可以有許多種選擇,戰略就涉及選用何種方案的決定。總之戰略包括擬定和評價,實現組織目標和使命的各種打案,以及最終選定將要實行的方案。本書融合眾多名家智慧,帶你理解哈佛*戰略理論。

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