天天遇见马云

Business & Finance, Management & Leadership, Management Science
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Author: 吴光琛 ISBN: 3470000002635
Publisher: 崧博出版事業有限公司 Publication: December 15, 2009
Imprint: 清華大學出版社 Language: Chinese
Author: 吴光琛
ISBN: 3470000002635
Publisher: 崧博出版事業有限公司
Publication: December 15, 2009
Imprint: 清華大學出版社
Language: Chinese

本书按照壹年12个月、365天每天壹讲的形式,壹天讲述壹个马云的精彩言论。在内容设计方面,把每壹天所讲内容分成3个部分:第壹,核心观点,即壹段马云的原话,从而提炼出壹个核心的商业观点;第二,深度解析,即对马云的核心观点进行分析,使读者更加全面地了解马云的商业思想;第三,马式箴言,即用壹句最简洁的话来概括从马云的商业思想中得到的启示。本书内容丰富、编排新颖,是壹本能够让人全面了解马云商业思想的实用指导书,非常适合企业管理者和其他所有对马云的商业观点感兴趣、想了解学习的人阅读。

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本书按照壹年12个月、365天每天壹讲的形式,壹天讲述壹个马云的精彩言论。在内容设计方面,把每壹天所讲内容分成3个部分:第壹,核心观点,即壹段马云的原话,从而提炼出壹个核心的商业观点;第二,深度解析,即对马云的核心观点进行分析,使读者更加全面地了解马云的商业思想;第三,马式箴言,即用壹句最简洁的话来概括从马云的商业思想中得到的启示。本书内容丰富、编排新颖,是壹本能够让人全面了解马云商业思想的实用指导书,非常适合企业管理者和其他所有对马云的商业观点感兴趣、想了解学习的人阅读。

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