小学生妈妈的50堂成功教子必修课

Business & Finance, Management & Leadership, Management Science
Cover of the book 小学生妈妈的50堂成功教子必修课 by 董玉, 崧博出版事業有限公司
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Author: 董玉 ISBN: 3470000002058
Publisher: 崧博出版事業有限公司 Publication: December 15, 2009
Imprint: 崧博出版事業有限公司 Language: Chinese
Author: 董玉
ISBN: 3470000002058
Publisher: 崧博出版事業有限公司
Publication: December 15, 2009
Imprint: 崧博出版事業有限公司
Language: Chinese

米老鼠、唐老鴨、白雪公主、匹諾曹……這些動畫形象日復一日、年復一年地牢牢占領著數不清的各國兒童的心。而它們的創作者沃爾特·迪斯尼,不僅是一名出色的藝術家,更是一位優秀的企業家,是他大膽嘗試動漫體驗式營銷戰略,開辟了迪斯尼動漫經濟的新路。1993年,米老鼠手表開發問世,僅兩個月就售出了200萬只。此後,米老鼠圖案的墻紙、麥片包裝盒,米老鼠造型的電影機等相繼問世。而他一生中最成功而令人意外的決策是興建迪斯尼樂園。當時沒有一個人贊同他的主意,更無人願意投資。他押上了個人人壽保險,在洛杉磯興建了第一個迪斯尼樂園。結果開圓頭10年,遊客就達到了每年700萬人次。如今,美國本土、日本東京以及法國巴黎的迪斯尼樂園收益占迪斯尼公司全部收益的1/4。

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米老鼠、唐老鴨、白雪公主、匹諾曹……這些動畫形象日復一日、年復一年地牢牢占領著數不清的各國兒童的心。而它們的創作者沃爾特·迪斯尼,不僅是一名出色的藝術家,更是一位優秀的企業家,是他大膽嘗試動漫體驗式營銷戰略,開辟了迪斯尼動漫經濟的新路。1993年,米老鼠手表開發問世,僅兩個月就售出了200萬只。此後,米老鼠圖案的墻紙、麥片包裝盒,米老鼠造型的電影機等相繼問世。而他一生中最成功而令人意外的決策是興建迪斯尼樂園。當時沒有一個人贊同他的主意,更無人願意投資。他押上了個人人壽保險,在洛杉磯興建了第一個迪斯尼樂園。結果開圓頭10年,遊客就達到了每年700萬人次。如今,美國本土、日本東京以及法國巴黎的迪斯尼樂園收益占迪斯尼公司全部收益的1/4。

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