營銷策劃學

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book 營銷策劃學 by , 崧博出版事業有限公司
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Author: ISBN: 3470000001126
Publisher: 崧博出版事業有限公司 Publication: December 15, 2009
Imprint: 崧博出版事業有限公司 Language: Chinese
Author:
ISBN: 3470000001126
Publisher: 崧博出版事業有限公司
Publication: December 15, 2009
Imprint: 崧博出版事業有限公司
Language: Chinese

春秋戰國時期,除了儒、道、法以及縱橫家之外,以孫武為首的兵家也在當時策劃的活動中占有一席之地。孫武所著的《孫子兵法》,是中國古代最早的軍事名著,概述總結了春秋末期及其以前的作戰經驗,揭示了戰爭的一些重要規律。《孫子兵法》作為百世兵書,雖然主要論述的是軍事上的對抗謀略,但其運籌定計的原則和思想可為一般策劃所借鑒。

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春秋戰國時期,除了儒、道、法以及縱橫家之外,以孫武為首的兵家也在當時策劃的活動中占有一席之地。孫武所著的《孫子兵法》,是中國古代最早的軍事名著,概述總結了春秋末期及其以前的作戰經驗,揭示了戰爭的一些重要規律。《孫子兵法》作為百世兵書,雖然主要論述的是軍事上的對抗謀略,但其運籌定計的原則和思想可為一般策劃所借鑒。

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