營銷與策劃

Business & Finance, Management & Leadership, Management Science
Cover of the book 營銷與策劃 by 周景勤, 崧博出版事業有限公司
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Author: 周景勤 ISBN: 3470000001137
Publisher: 崧博出版事業有限公司 Publication: December 15, 2009
Imprint: 崧博出版事業有限公司 Language: Chinese
Author: 周景勤
ISBN: 3470000001137
Publisher: 崧博出版事業有限公司
Publication: December 15, 2009
Imprint: 崧博出版事業有限公司
Language: Chinese
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菲利普·科特勒認為：“營銷是個人和集體通過創造，提供出售，並同別人交換產品和價值，以獲得其所需所欲之物的一種社會和管理過程。”〔美〕菲利普·科特勒：《營銷管理：分析、計劃、執行和控制》（第9版），上海人民出版社1999年版。

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菲利普·科特勒認為：“營銷是個人和集體通過創造，提供出售，並同別人交換產品和價值，以獲得其所需所欲之物的一種社會和管理過程。”〔美〕菲利普·科特勒：《營銷管理：分析、計劃、執行和控制》（第9版），上海人民出版社1999年版。

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