獺祭‧極致

日本第一銘酒的重生銷售之路

Business & Finance, Marketing & Sales
Cover of the book 獺祭‧極致 by 櫻井博志, 台灣角川
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Author: 櫻井博志 ISBN: 6829575640316
Publisher: 台灣角川 Publication: February 6, 2018
Imprint: Language: Chinese
Author: 櫻井博志
ISBN: 6829575640316
Publisher: 台灣角川
Publication: February 6, 2018
Imprint:
Language: Chinese

★「二割三分」、「三割九分」代表什麼?酒藏社長親自講解日本酒的釀造過程。
★讓人好奇不已的「獺祭」,崎嶇誕生之路全面公開!
堅信輕鬆做=死路一條,唯有辛勤做出好東西才能暢銷!
在業界頹勢中求生的戰鬥經營者首創科技釀酒,
用白米釀出充滿迷人果香的獺祭,一躍登上金字塔頂端,
成就攻占台灣、法國的日本銘酒!
為了客戶幸福的笑容,不斷追求進步,
以釀酒創造夢想,開拓日本酒的新時代!
日本酒市場持續萎縮的狀況下,「獺祭」如何逆勢成長?
引領瀕臨破產的鄉下酒藏釀造出世界知名的日本酒「獺祭」,
「旭酒造」第二代社長細細闡述一路來的心路歷程──
從釀酒方式到行銷、通路、定價──
他打破傳統,創新建構「四季釀造」及制度化管理。
成功讓「獺祭」走出日本,不僅成為法國名廚侯布雄愛用銘酒,
連日本國宴都以獺祭致贈各國首領……
且看日本山間的小酒藏,如何憑藉隱藏於「口頭禪」後的堅定信念成為日本酒的代表品牌!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

★「二割三分」、「三割九分」代表什麼?酒藏社長親自講解日本酒的釀造過程。
★讓人好奇不已的「獺祭」,崎嶇誕生之路全面公開!
堅信輕鬆做=死路一條,唯有辛勤做出好東西才能暢銷!
在業界頹勢中求生的戰鬥經營者首創科技釀酒,
用白米釀出充滿迷人果香的獺祭,一躍登上金字塔頂端,
成就攻占台灣、法國的日本銘酒!
為了客戶幸福的笑容,不斷追求進步,
以釀酒創造夢想,開拓日本酒的新時代!
日本酒市場持續萎縮的狀況下,「獺祭」如何逆勢成長?
引領瀕臨破產的鄉下酒藏釀造出世界知名的日本酒「獺祭」,
「旭酒造」第二代社長細細闡述一路來的心路歷程──
從釀酒方式到行銷、通路、定價──
他打破傳統,創新建構「四季釀造」及制度化管理。
成功讓「獺祭」走出日本,不僅成為法國名廚侯布雄愛用銘酒,
連日本國宴都以獺祭致贈各國首領……
且看日本山間的小酒藏,如何憑藉隱藏於「口頭禪」後的堅定信念成為日本酒的代表品牌!

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