贏在管理

Business & Finance, Management & Leadership, Management Science
Cover of the book 贏在管理 by 劉世英, 謝文輝, 崧博出版事業有限公司
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Author: 劉世英, 謝文輝 ISBN: 3470000001154
Publisher: 崧博出版事業有限公司 Publication: December 15, 2009
Imprint: 崧博出版事業有限公司 Language: Chinese
Author: 劉世英, 謝文輝
ISBN: 3470000001154
Publisher: 崧博出版事業有限公司
Publication: December 15, 2009
Imprint: 崧博出版事業有限公司
Language: Chinese

談到2001年的冬天,阿裏巴巴幾乎面臨破產,有人提出采用給客戶回扣的形式發展更多客戶,但馬雲的決定就是寧願阿裏巴巴關門也不願給客戶回扣,誰給客戶回扣就炒掉誰。雖然阿裏巴巴在發展的過程中,也有工作人員給客戶回扣,但都被炒掉了。據說有一位銷售高手,業績非常好,幾乎占40%,但就是因為一次給了客戶少額的回扣,也被炒掉了。在目前國內的情勢中,以“行賄”為主要方式的權錢交易已經成為國內相當一部分企業的“潛規則”,這可是一個企業生死存亡的關頭啊!這需要多大的勇氣啊。

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談到2001年的冬天,阿裏巴巴幾乎面臨破產,有人提出采用給客戶回扣的形式發展更多客戶,但馬雲的決定就是寧願阿裏巴巴關門也不願給客戶回扣,誰給客戶回扣就炒掉誰。雖然阿裏巴巴在發展的過程中,也有工作人員給客戶回扣,但都被炒掉了。據說有一位銷售高手,業績非常好,幾乎占40%,但就是因為一次給了客戶少額的回扣,也被炒掉了。在目前國內的情勢中,以“行賄”為主要方式的權錢交易已經成為國內相當一部分企業的“潛規則”,這可是一個企業生死存亡的關頭啊!這需要多大的勇氣啊。

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