遊戲化實戰全書:遊戲化大師教你把工作、教學、健身、行銷、產品設計……變遊戲,愈好玩就愈有吸引力!

Business & Finance, Human Resources & Personnel Management, Skills, Entrepreneurship & Small Business
Cover of the book 遊戲化實戰全書:遊戲化大師教你把工作、教學、健身、行銷、產品設計……變遊戲,愈好玩就愈有吸引力! by Yu-kai Chou(周郁凱), 商業周刊
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Author: Yu-kai Chou(周郁凱) ISBN: 3209869468084
Publisher: 商業周刊 Publication: June 1, 2017
Imprint: Language: Chinese
Author: Yu-kai Chou(周郁凱)
ISBN: 3209869468084
Publisher: 商業周刊
Publication: June 1, 2017
Imprint:
Language: Chinese

品好無聊、學習沒興趣、網站留不住人?
不好玩、不想做的事,用「遊戲化」全搞定!

世界頂尖遊戲化專家——周郁凱

以獨門八角框架+實戰秘訣+全方位案例,不藏私公開——樂趣滿滿、動力全開,甚至上癮沈迷的秘密。Google、樂高、eBay、史丹佛、三星、思科都搶著學!

跑步怕偷懶→靠Nike+ app激勵
教育想瞌睡→老師用桌遊上課,學生聽得進
超商拚業績→集點換贈品,還有隱藏版彩蛋
癌病童疼痛記錄→抓痛小隊app,當警長把痛痛關起來
政府抓逃稅→開發票對獎,顧客自動監督

學會「遊戲化」,幫你找到樂趣、激發動力,就能解決問題!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

品好無聊、學習沒興趣、網站留不住人?
不好玩、不想做的事,用「遊戲化」全搞定!

世界頂尖遊戲化專家——周郁凱

以獨門八角框架+實戰秘訣+全方位案例,不藏私公開——樂趣滿滿、動力全開,甚至上癮沈迷的秘密。Google、樂高、eBay、史丹佛、三星、思科都搶著學!

跑步怕偷懶→靠Nike+ app激勵
教育想瞌睡→老師用桌遊上課,學生聽得進
超商拚業績→集點換贈品,還有隱藏版彩蛋
癌病童疼痛記錄→抓痛小隊app,當警長把痛痛關起來
政府抓逃稅→開發票對獎,顧客自動監督

學會「遊戲化」,幫你找到樂趣、激發動力,就能解決問題!

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