降價增利握商機

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book 降價增利握商機 by 石地, 崧博出版事業有限公司
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Author: 石地 ISBN: 3460000017345
Publisher: 崧博出版事業有限公司 Publication: March 20, 2015
Imprint: 崧博出版事業有限公司 Language: Chinese
Author: 石地
ISBN: 3460000017345
Publisher: 崧博出版事業有限公司
Publication: March 20, 2015
Imprint: 崧博出版事業有限公司
Language: Chinese
在第二十三屆洛杉磯奧運會開幕前夕,剛剛試生產成功的廣東“健力寶”公司,就毅然決定貸款300萬元,贊助中國體育健兒進軍美國洛杉磯。1984年7月,3萬箱“健力寶”伴著體育健兒運抵美國洛杉磯奧林匹克村。當中國女排與美國女排舉行冠亞軍決賽時,日本的一位元記者發現了中國女排暫停時不喝可口可樂,而是喝一種叫“健力寶”的飲料。這位元記者馬上給《東京新聞》社發出了一條獨家新聞《中國靠魔水加快出擊》。本書通過實例講述如何進行品牌行銷。
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
在第二十三屆洛杉磯奧運會開幕前夕,剛剛試生產成功的廣東“健力寶”公司,就毅然決定貸款300萬元,贊助中國體育健兒進軍美國洛杉磯。1984年7月,3萬箱“健力寶”伴著體育健兒運抵美國洛杉磯奧林匹克村。當中國女排與美國女排舉行冠亞軍決賽時,日本的一位元記者發現了中國女排暫停時不喝可口可樂,而是喝一種叫“健力寶”的飲料。這位元記者馬上給《東京新聞》社發出了一條獨家新聞《中國靠魔水加快出擊》。本書通過實例講述如何進行品牌行銷。

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