'Mach's mit' (join in) - The national information campaign against the spreading of HIV in Germany
The national information campaign against the spreading of HIV in Germany
Business & Finance, Marketing & Sales
| Author: | Sebastian Plappert | ISBN: | 9783640664702 |
| Publisher: | GRIN Publishing | Publication: | July 19, 2010 |
| Imprint: | GRIN Publishing | Language: | English |
| Author: | Sebastian Plappert |
| ISBN: | 9783640664702 |
| Publisher: | GRIN Publishing |
| Publication: | July 19, 2010 |
| Imprint: | GRIN Publishing |
| Language: | English |
Essay from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 895 Information Campaigns, language: English, abstract: This paper will analyse the 'mach's mit' - Information Campaign initiated by the German government to prevent the spreading of HIV in Germany. At first background information will be given in order to outline the problem, the objective and the target group, before linking the campaign's conception to theoretical considerations of persuasion.
Essay from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 895 Information Campaigns, language: English, abstract: This paper will analyse the 'mach's mit' - Information Campaign initiated by the German government to prevent the spreading of HIV in Germany. At first background information will be given in order to outline the problem, the objective and the target group, before linking the campaign's conception to theoretical considerations of persuasion.
