'Profit is a wonderful Word'. IKEA's Strategy behind the Profit

IKEA's Strategy behind the Profit

Business & Finance
Cover of the book 'Profit is a wonderful Word'. IKEA's Strategy behind the Profit by Sven Rosenhauer, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sven Rosenhauer ISBN: 9783640229314
Publisher: GRIN Verlag Publication: December 12, 2008
Imprint: GRIN Verlag Language: English
Author: Sven Rosenhauer
ISBN: 9783640229314
Publisher: GRIN Verlag
Publication: December 12, 2008
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2005 in the subject Business economics - Miscellaneous, grade: 1,0, University of the West of England, Bristol (Bristol Business School - University of the West of England), course: Strategic Management, 29 entries in the bibliography, language: English, abstract: In the following research essay, the IKEA organization as a cost-leader with a mixed strategic approach will be analysed. For exposing and identifying the strategy it is important to understand background and history. Therefore, a brief overview will be given. Afterwards, the IKEA way of reducing costs will be described to underline potential strategic positions. Furthermore, key strategic issues, facing IKEA as it seeks to generate and sustain competitive advantages will be identified. In order to analyse IKEA's strategic position, theoretical frameworks and concepts will be used. Likewise, these frameworks will be critically evaluated in adaptation to the case. Finally, the IKEA strategy will be categorized and a general strategic approach will be highlighted.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2005 in the subject Business economics - Miscellaneous, grade: 1,0, University of the West of England, Bristol (Bristol Business School - University of the West of England), course: Strategic Management, 29 entries in the bibliography, language: English, abstract: In the following research essay, the IKEA organization as a cost-leader with a mixed strategic approach will be analysed. For exposing and identifying the strategy it is important to understand background and history. Therefore, a brief overview will be given. Afterwards, the IKEA way of reducing costs will be described to underline potential strategic positions. Furthermore, key strategic issues, facing IKEA as it seeks to generate and sustain competitive advantages will be identified. In order to analyse IKEA's strategic position, theoretical frameworks and concepts will be used. Likewise, these frameworks will be critically evaluated in adaptation to the case. Finally, the IKEA strategy will be categorized and a general strategic approach will be highlighted.

More books from GRIN Verlag

Cover of the book Heinrich Schütz - seine geistlichen Werke by Sven Rosenhauer
Cover of the book Metamorphosen von Industriearbeit und Arbeiterbewusstsein by Sven Rosenhauer
Cover of the book Das Postkoloniale und das Imaginäre - Paradigmen nationalkultureller Identität in Japan by Sven Rosenhauer
Cover of the book Emile Durkheim und Robert K. Merton: Die Anomietheorie - zum Verständnis und zur Fortentwicklung einer Theorie gesellschaftlicher Differenzierung by Sven Rosenhauer
Cover of the book Weltmodell und Gottesbegriff bei Fichte. Allgüte, Allwissen und Allmacht by Sven Rosenhauer
Cover of the book Berufserfahrung als Einflussfaktor der beruflichen Leistung unter Berücksichtigung der Arbeitskomplexität - Ein Literaturüberblick by Sven Rosenhauer
Cover of the book Die Wahrnehmung des 'Anderen' bei Alfred Holzbrecher und Paul Mecheril by Sven Rosenhauer
Cover of the book Qualitätsmanagement und Pflegequalität by Sven Rosenhauer
Cover of the book Underground Information System by Sven Rosenhauer
Cover of the book Zielgruppe 60 plus. Potenziale für das Marketing by Sven Rosenhauer
Cover of the book SWOT-Analyse zur Strategieentwicklung in der Unternehmensführung am Beispiel eines Unternehmens by Sven Rosenhauer
Cover of the book Die Bedeutung des Controllings für ein Dienstleistungsunternehmen by Sven Rosenhauer
Cover of the book Zenobia von Palmyra. Eine Frau kämpft gegen die Römer by Sven Rosenhauer
Cover of the book Nachrichtlich oder Narrativ - der Fall Susanne Osthoff by Sven Rosenhauer
Cover of the book Theorie und Praxis der Förderung eines Kindes mit Asperger-Syndrom by Sven Rosenhauer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy