100 Great Branding Ideas

From leading companies around the world

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book 100 Great Branding Ideas by Sarah McCartney, Marshall Cavendish International
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Author: Sarah McCartney ISBN: 9789814382618
Publisher: Marshall Cavendish International Publication: February 1, 2012
Imprint: Marshall Cavendish Edition Language: English
Author: Sarah McCartney
ISBN: 9789814382618
Publisher: Marshall Cavendish International
Publication: February 1, 2012
Imprint: Marshall Cavendish Edition
Language: English
Every company, product and service is considered to be a brand today. How you manage and grow that brand can make or break your business. This book contains 100 great branding ideas, extracted from the world’s best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each branding idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Every company, product and service is considered to be a brand today. How you manage and grow that brand can make or break your business. This book contains 100 great branding ideas, extracted from the world’s best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each branding idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

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