101個影響世界的營銷寓言

Business & Finance, Management & Leadership, Management
Cover of the book 101個影響世界的營銷寓言 by , 崧博出版事業有限公司
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Author: ISBN: 3470000000669
Publisher: 崧博出版事業有限公司 Publication: December 15, 2009
Imprint: 崧博出版事業有限公司 Language: Chinese
Author:
ISBN: 3470000000669
Publisher: 崧博出版事業有限公司
Publication: December 15, 2009
Imprint: 崧博出版事業有限公司
Language: Chinese

管理者通過寓言和故事來對員工進行管理和培訓漸漸成為企業界的一種時尚,在2003年《財富》雜誌評選的全球最受歡迎的前十位CEO中,人們發現他們有一個共同的特征——都喜歡借寓言和故事來說管理。

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管理者通過寓言和故事來對員工進行管理和培訓漸漸成為企業界的一種時尚,在2003年《財富》雜誌評選的全球最受歡迎的前十位CEO中,人們發現他們有一個共同的特征——都喜歡借寓言和故事來說管理。

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