A Screenful of Sugar?

Prescription Drug Websites Investigated

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Marketing & Sales, Health & Well Being, Medical
Cover of the book A Screenful of Sugar? by Lewis H. Glinert, Jon C. Schommer, Peter Lang
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Lewis H. Glinert, Jon C. Schommer ISBN: 9781454196808
Publisher: Peter Lang Publication: September 1, 2013
Imprint: Peter Lang Inc., International Academic Publishers Language: English
Author: Lewis H. Glinert, Jon C. Schommer
ISBN: 9781454196808
Publisher: Peter Lang
Publication: September 1, 2013
Imprint: Peter Lang Inc., International Academic Publishers
Language: English

With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers’ brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers’ brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?

More books from Peter Lang

Cover of the book Accessing Audiovisual Translation by Lewis H. Glinert, Jon C. Schommer
Cover of the book Conducting Research in Translation Technologies by Lewis H. Glinert, Jon C. Schommer
Cover of the book Historical Analysis of the Catalan Identity by Lewis H. Glinert, Jon C. Schommer
Cover of the book Die Unanwendbarkeit nationaler Rechtsvorschriften wegen Unionsrechtswidrigkeit by Lewis H. Glinert, Jon C. Schommer
Cover of the book Cross-Cultural Affinities by Lewis H. Glinert, Jon C. Schommer
Cover of the book Die Verwertung von technischem Know-how by Lewis H. Glinert, Jon C. Schommer
Cover of the book Die Bedeutung der Charta der Grundrechte der Europaeischen Union fuer den Stellenwert des Umweltschutzes im Europaeischen Vergaberecht by Lewis H. Glinert, Jon C. Schommer
Cover of the book Primat des Logos vor dem Ethos by Lewis H. Glinert, Jon C. Schommer
Cover of the book Crafting Critical Stories by Lewis H. Glinert, Jon C. Schommer
Cover of the book Die Abtoenungspartikeln im DaF-Unterricht by Lewis H. Glinert, Jon C. Schommer
Cover of the book Das Suedamerikanische Integrationsrecht und seine Teilregime: Prinzipienstruktur und Entwicklungspotentiale by Lewis H. Glinert, Jon C. Schommer
Cover of the book 進呈書像 - Jincheng shu xiang (1640) by Lewis H. Glinert, Jon C. Schommer
Cover of the book Die sozialstaatliche und freiheitsschonende Dimension des Leistungsfaehigkeitsgrundsatzes im Umsatzsteuerrecht by Lewis H. Glinert, Jon C. Schommer
Cover of the book Multinationalitaet der SE-Mitbestimmungsordnung by Lewis H. Glinert, Jon C. Schommer
Cover of the book Die boesglaeubige Markenanmeldung nach § 8 Abs. 2 Nr. 10 MarkenG im Lichte des Benutzungswillens by Lewis H. Glinert, Jon C. Schommer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy