Above the Fold

Understanding the Principles of Successful Web Site Design

Nonfiction, Computers, Internet, Web Development, Electronic Publishing, Art & Architecture, General Art, Graphic Art & Design, General Design, Web Site Design
Cover of the book Above the Fold by Brian D Miller, Adams Media
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Brian D Miller ISBN: 9781440323126
Publisher: Adams Media Publication: February 15, 2011
Imprint: HOW Books Language: English
Author: Brian D Miller
ISBN: 9781440323126
Publisher: Adams Media
Publication: February 15, 2011
Imprint: HOW Books
Language: English

This is a different kind of web design book. Above the Fold is not about timely design or technology trends; instead, this book is about the timeless fundamentals of effective communication within the context of web design. It is intended to help you, the reader, understand the considerations that web designers make when developing successful websites.

Above the Fold is divided into three sections:

  • Design & Typography
  • Planning & Usability
  • Business Value

Each section represents a phase in the continuous cycle of web design. It's the balance among design, usability, and return on investment that makes a website truly great.

Topics covered in Above the Fold include:

  • What makes web design unique
  • The history of web design
  • Anatomy of a web page
  • White space and grid use in web design
  • The elements of web design: color, texture, imagery, scale, depth, animation, and variability
  • Web typography, including web-safe type, images of type, and font replacement and embedding
  • Web project planning
  • Information architecture, including site maps, wireframes, and user flow diagrams
  • The elements of usability: navigation, breadcrumbs, links, search, submission forms, and error messaging
  • Search engine optimization
  • Online marketing, including banner ads, viral and social marketing, on-site marketing, and email marketing
  • Web statistics and analysis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is a different kind of web design book. Above the Fold is not about timely design or technology trends; instead, this book is about the timeless fundamentals of effective communication within the context of web design. It is intended to help you, the reader, understand the considerations that web designers make when developing successful websites.

Above the Fold is divided into three sections:

Each section represents a phase in the continuous cycle of web design. It's the balance among design, usability, and return on investment that makes a website truly great.

Topics covered in Above the Fold include:

More books from Adams Media

Cover of the book Talk Dirty Italian by Brian D Miller
Cover of the book Return to the Big Fancy by Brian D Miller
Cover of the book Why We Love Moms by Brian D Miller
Cover of the book Emotional Detox for Anxiety by Brian D Miller
Cover of the book The Everything Keto Cycling Cookbook by Brian D Miller
Cover of the book Dating the Younger Man by Brian D Miller
Cover of the book Date Decoder by Brian D Miller
Cover of the book The Everything Backyard Farming Book by Brian D Miller
Cover of the book The Everything Get Published Book by Brian D Miller
Cover of the book The Girl's Guide to Werewolves by Brian D Miller
Cover of the book 500 Foreign Words & Phrases You Should Know to Sound Smart by Brian D Miller
Cover of the book The Bushcraft Boxed Set by Brian D Miller
Cover of the book Financial Words You Should Know by Brian D Miller
Cover of the book Cholesterol: Heart-Healthy Eating by Brian D Miller
Cover of the book Grow. Cook. Preserve. by Brian D Miller
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy