Advances in Business, Operations, and Product Analytics

Cutting Edge Cases from Finance to Manufacturing to Healthcare

Nonfiction, Science & Nature, Technology, Operations Research, Computers, Programming, Software Development, Database Management
Cover of the book Advances in Business, Operations, and Product Analytics by Matthew J. Drake, Pearson Education
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Author: Matthew J. Drake ISBN: 9780133975277
Publisher: Pearson Education Publication: August 13, 2015
Imprint: Pearson FT Press Language: English
Author: Matthew J. Drake
ISBN: 9780133975277
Publisher: Pearson Education
Publication: August 13, 2015
Imprint: Pearson FT Press
Language: English

If you're seeking to master business analytics, case studies offer invaluable help: they expose you to the entire decision-making process, helping you practice an active role in both performing analysis and using its output to recommend optimal decisions. Now, drawing on his extensive teaching and consulting experience, Prof. Matthew Drake has created the ideal new casebook for all analytics students and practitioners.

 

Drake, author of the widely-praised Applied Business Analytics Casebook, now presents a collection of up-to-date cases that are longer and more detailed than those typically presented in undergraduate texts, but concise and focused enough to be taught in a single classroom session. Organized by analytical technique, Advances in Business, Operations, and Product Analytics covers:

  • Descriptive analytics: descriptive statistics, sampling/inferential statistics, statistical quality control, and probability

    Predictive analytics: forecasting, demand managing, data and text mining

    Prescriptive analytics: optimization-based modeling, simulation-based modeling, decision analysis, and multi-criteria decision making

    Industry-specific analytics: HR and managerial analytics, financial analytics, and healthcare/life sciences

In addition to practitioners, this casebook will be especially valuable to students and faculty in undergraduate and masters' courses that cover topics in business analytics, and courses applying analytics to specific industries such as healthcare, or specific business functions such as marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

If you're seeking to master business analytics, case studies offer invaluable help: they expose you to the entire decision-making process, helping you practice an active role in both performing analysis and using its output to recommend optimal decisions. Now, drawing on his extensive teaching and consulting experience, Prof. Matthew Drake has created the ideal new casebook for all analytics students and practitioners.

 

Drake, author of the widely-praised Applied Business Analytics Casebook, now presents a collection of up-to-date cases that are longer and more detailed than those typically presented in undergraduate texts, but concise and focused enough to be taught in a single classroom session. Organized by analytical technique, Advances in Business, Operations, and Product Analytics covers:

In addition to practitioners, this casebook will be especially valuable to students and faculty in undergraduate and masters' courses that cover topics in business analytics, and courses applying analytics to specific industries such as healthcare, or specific business functions such as marketing.

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