Advancing Ethnography in Corporate Environments
Challenges and Emerging Opportunities
Nonfiction, Social & Cultural Studies, Social Science, Anthropology
| Author: | ISBN: | 9781315435435 | |
| Publisher: | Taylor and Francis | Publication: | June 16, 2016 |
| Imprint: | Routledge | Language: | English |
| Author: | |
| ISBN: | 9781315435435 |
| Publisher: | Taylor and Francis |
| Publication: | June 16, 2016 |
| Imprint: | Routledge |
| Language: | English |
In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.
In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.
