Advertising and Branding

Concepts, Methodologies, Tools, and Applications

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Advertising and Branding by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522517955
Publisher: IGI Global Publication: January 6, 2017
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522517955
Publisher: IGI Global
Publication: January 6, 2017
Imprint: Business Science Reference
Language: English
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

More books from IGI Global

Cover of the book Intelligent Tutoring Systems in E-Learning Environments by
Cover of the book Knowledge Management and Drivers of Innovation in Services Industries by
Cover of the book Cross-Cultural Collaboration and Leadership in Modern Organizations by
Cover of the book Handbook of Research on Managerial Thinking in Global Business Economics by
Cover of the book Interdisciplinary Mobile Media and Communications by
Cover of the book Knowledge Development and Social Change through Technology by
Cover of the book Semantic Services, Interoperability and Web Applications by
Cover of the book Human Development and Global Advancements through Information Communication Technologies by
Cover of the book Handbook of Research on Race, Gender, and the Fight for Equality by
Cover of the book Improving K-12 STEM Education Outcomes through Technological Integration by
Cover of the book Advancements and Innovations in Wireless Communications and Network Technologies by
Cover of the book Inter-Organizational Information Systems and Business Management by
Cover of the book Social Media Strategies for Dynamic Library Service Development by
Cover of the book International Education and the Next-Generation Workforce by
Cover of the book Informed Design of Educational Technologies in Higher Education by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy