Advertising and Branding

Concepts, Methodologies, Tools, and Applications

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Advertising and Branding by , IGI Global
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Author: ISBN: 9781522517955
Publisher: IGI Global Publication: January 6, 2017
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522517955
Publisher: IGI Global
Publication: January 6, 2017
Imprint: Business Science Reference
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

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