Advertising and Branding

Concepts, Methodologies, Tools, and Applications

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Advertising and Branding by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522517955
Publisher: IGI Global Publication: January 6, 2017
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522517955
Publisher: IGI Global
Publication: January 6, 2017
Imprint: Business Science Reference
Language: English
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

More books from IGI Global

Cover of the book Hydrology and Best Practices for Managing Water Resources in Arid and Semi-Arid Lands by
Cover of the book Constructing an Ethical Hacking Knowledge Base for Threat Awareness and Prevention by
Cover of the book Handbook of Research on Digital Media and Creative Technologies by
Cover of the book Implications of Social Media Use in Personal and Professional Settings by
Cover of the book Design Parameters of Electrical Network Grounding Systems by
Cover of the book Green Marketing and Environmental Responsibility in Modern Corporations by
Cover of the book E-Reference Context and Discoverability in Libraries by
Cover of the book Convergence of Broadband, Broadcast, and Cellular Network Technologies by
Cover of the book Technologies for Inclusive Education by
Cover of the book Revolutionizing the Development of Library and Information Professionals by
Cover of the book Systems Approach Applications for Developments in Information Technology by
Cover of the book Handbook of Research on Strategic Performance Management and Measurement Using Data Envelopment Analysis by
Cover of the book Position-Sensitive Gaseous Photomultipliers by
Cover of the book Business-Oriented Enterprise Integration for Organizational Agility by
Cover of the book Wireless Radio-Frequency Standards and System Design by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy