Alcoholism Treatment Marketing

Beyond T.V. Ads and Speeches

Nonfiction, Health & Well Being, Medical, Specialties, Pharmacy, Psychology, Mental Health
Cover of the book Alcoholism Treatment Marketing by Donald Self, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Donald Self ISBN: 9781317839620
Publisher: Taylor and Francis Publication: April 4, 2014
Imprint: Routledge Language: English
Author: Donald Self
ISBN: 9781317839620
Publisher: Taylor and Francis
Publication: April 4, 2014
Imprint: Routledge
Language: English

The annual economic burden of alcohol abuse in the United States is staggering, yet the alcoholism treatment industry has been historically plagued by governmental regulations, moral crusades, advocacy of specific treatment approaches, and a lack of marketing knowledge. Here is the first focused set of research on the marketing of alcoholism treatment services. The authors of this much-needed volume--reputable marketing and research scholars--greatly expand the current base of knowledge concerning the alcohol treatment marketing subdiscipline, including the referral system analyses of market potentials for providers, promotional effort consultation for new providers, and the evolving nature of medical services distribution systems. Through in-depth interviews with treatment providers, referral sources, and former clients of treatment facilities, and in major reviews of literature on the subject, Alcoholism Treatment Marketing presents primary research and general research findings to provide practical marketing implications.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The annual economic burden of alcohol abuse in the United States is staggering, yet the alcoholism treatment industry has been historically plagued by governmental regulations, moral crusades, advocacy of specific treatment approaches, and a lack of marketing knowledge. Here is the first focused set of research on the marketing of alcoholism treatment services. The authors of this much-needed volume--reputable marketing and research scholars--greatly expand the current base of knowledge concerning the alcohol treatment marketing subdiscipline, including the referral system analyses of market potentials for providers, promotional effort consultation for new providers, and the evolving nature of medical services distribution systems. Through in-depth interviews with treatment providers, referral sources, and former clients of treatment facilities, and in major reviews of literature on the subject, Alcoholism Treatment Marketing presents primary research and general research findings to provide practical marketing implications.

More books from Taylor and Francis

Cover of the book Cycles, Growth and Structural Change by Donald Self
Cover of the book Learning Science Outside the Classroom by Donald Self
Cover of the book Performance by Donald Self
Cover of the book What is an Animal? by Donald Self
Cover of the book The Ashgate Research Companion to Anthropology by Donald Self
Cover of the book French: From Dialect to Standard by Donald Self
Cover of the book Curtains of Iron and Gold by Donald Self
Cover of the book Violence Against Women in Legally Plural settings by Donald Self
Cover of the book Life Coaching by Donald Self
Cover of the book The World System and the Earth System by Donald Self
Cover of the book Law and Justice in Japanese Popular Culture by Donald Self
Cover of the book Highly Effective Therapy by Donald Self
Cover of the book Global Perspectives on Sport and Physical Cultures by Donald Self
Cover of the book Essential Personality by Donald Self
Cover of the book Torkildsen's Sport and Leisure Management by Donald Self
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy