Alcoholism Treatment Marketing

Beyond T.V. Ads and Speeches

Nonfiction, Health & Well Being, Medical, Specialties, Pharmacy, Psychology, Mental Health
Cover of the book Alcoholism Treatment Marketing by Donald Self, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Donald Self ISBN: 9781317839620
Publisher: Taylor and Francis Publication: April 4, 2014
Imprint: Routledge Language: English
Author: Donald Self
ISBN: 9781317839620
Publisher: Taylor and Francis
Publication: April 4, 2014
Imprint: Routledge
Language: English

The annual economic burden of alcohol abuse in the United States is staggering, yet the alcoholism treatment industry has been historically plagued by governmental regulations, moral crusades, advocacy of specific treatment approaches, and a lack of marketing knowledge. Here is the first focused set of research on the marketing of alcoholism treatment services. The authors of this much-needed volume--reputable marketing and research scholars--greatly expand the current base of knowledge concerning the alcohol treatment marketing subdiscipline, including the referral system analyses of market potentials for providers, promotional effort consultation for new providers, and the evolving nature of medical services distribution systems. Through in-depth interviews with treatment providers, referral sources, and former clients of treatment facilities, and in major reviews of literature on the subject, Alcoholism Treatment Marketing presents primary research and general research findings to provide practical marketing implications.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The annual economic burden of alcohol abuse in the United States is staggering, yet the alcoholism treatment industry has been historically plagued by governmental regulations, moral crusades, advocacy of specific treatment approaches, and a lack of marketing knowledge. Here is the first focused set of research on the marketing of alcoholism treatment services. The authors of this much-needed volume--reputable marketing and research scholars--greatly expand the current base of knowledge concerning the alcohol treatment marketing subdiscipline, including the referral system analyses of market potentials for providers, promotional effort consultation for new providers, and the evolving nature of medical services distribution systems. Through in-depth interviews with treatment providers, referral sources, and former clients of treatment facilities, and in major reviews of literature on the subject, Alcoholism Treatment Marketing presents primary research and general research findings to provide practical marketing implications.

More books from Taylor and Francis

Cover of the book Preparing Teachers for Inclusive Education by Donald Self
Cover of the book The Rationality of Science by Donald Self
Cover of the book Multimodality and Social Semiosis by Donald Self
Cover of the book Literacy Policies and Practices in Conflict by Donald Self
Cover of the book Studies in Turkic and Mongolic Linguistics by Donald Self
Cover of the book Julia Domna by Donald Self
Cover of the book Turkish Metal by Donald Self
Cover of the book Mid-Century Modernism in Turkey by Donald Self
Cover of the book Proust as Philosopher by Donald Self
Cover of the book How to Resolve Conflict in Organizations by Donald Self
Cover of the book Monsters Under the Bed by Donald Self
Cover of the book Educational Responses to Adult Unemployment by Donald Self
Cover of the book Nurses and Nursing by Donald Self
Cover of the book Dante's Plurilingualism by Donald Self
Cover of the book Poland by Donald Self
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy