An Eye Opener for Small Medium Enterprises (Sme’S)
Business & Finance, Career Planning & Job Hunting, Small Business
| Author: | Mathews Mutale | ISBN: | 9781479785629 |
| Publisher: | Xlibris US | Publication: | March 13, 2013 |
| Imprint: | Xlibris US | Language: | English |
| Author: | Mathews Mutale |
| ISBN: | 9781479785629 |
| Publisher: | Xlibris US |
| Publication: | March 13, 2013 |
| Imprint: | Xlibris US |
| Language: | English |
My motivation for writing this text was to provide Small Business Enterprises (SMEs) with holistic, integrative view of Marketing and Business Project Management. A holistic view focuses on how Marketing and Business Project Management contribute to strategic goals of an organization. The linkages for integration include the process selecting Marketing strategies and projects that best support the strategy of a particular organization and that in turn can be supported by the technical and managerial processes made available by the organization to bring projects to completion. In the face of intense, worldwide competition many organizations have reorganized around a philosophy of innovation, renewal, and organizational learning to survive. This philosophy suggests an organization that is flexible and project driven.
My motivation for writing this text was to provide Small Business Enterprises (SMEs) with holistic, integrative view of Marketing and Business Project Management. A holistic view focuses on how Marketing and Business Project Management contribute to strategic goals of an organization. The linkages for integration include the process selecting Marketing strategies and projects that best support the strategy of a particular organization and that in turn can be supported by the technical and managerial processes made available by the organization to bring projects to completion. In the face of intense, worldwide competition many organizations have reorganized around a philosophy of innovation, renewal, and organizational learning to survive. This philosophy suggests an organization that is flexible and project driven.
