Analytics at Work

Smarter Decisions, Better Results

Business & Finance, Management & Leadership, Management
Cover of the book Analytics at Work by Thomas H. Davenport, Jeanne G. Harris, Robert Morison, Harvard Business Review Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Thomas H. Davenport, Jeanne G. Harris, Robert Morison ISBN: 9781422157121
Publisher: Harvard Business Review Press Publication: February 12, 2010
Imprint: Harvard Business Review Press Language: English
Author: Thomas H. Davenport, Jeanne G. Harris, Robert Morison
ISBN: 9781422157121
Publisher: Harvard Business Review Press
Publication: February 12, 2010
Imprint: Harvard Business Review Press
Language: English

Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results.

In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than "going with the gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk-management, and profits.

Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations-one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.

Based on all-new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. You'll learn how to:

· Use data more effectively and glean valuable analytical insights
· Manage and coordinate data, people, and technology at an enterprise level
· Understand and support what analytical leaders do
· Evaluate and choose realistic targets for analytical activity
· Recruit, hire, and manage analysts

Combining the science of quantitative analysis with the art of sound reasoning, Analytics at Work provides a road map and tools for unleashing the potential buried in your company's data.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results.

In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than "going with the gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk-management, and profits.

Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations-one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.

Based on all-new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. You'll learn how to:

· Use data more effectively and glean valuable analytical insights
· Manage and coordinate data, people, and technology at an enterprise level
· Understand and support what analytical leaders do
· Evaluate and choose realistic targets for analytical activity
· Recruit, hire, and manage analysts

Combining the science of quantitative analysis with the art of sound reasoning, Analytics at Work provides a road map and tools for unleashing the potential buried in your company's data.

More books from Harvard Business Review Press

Cover of the book Data Driven by Thomas H. Davenport, Jeanne G. Harris, Robert Morison
Cover of the book Crossing the Divide by Thomas H. Davenport, Jeanne G. Harris, Robert Morison
Cover of the book Harder Than I Thought by Thomas H. Davenport, Jeanne G. Harris, Robert Morison
Cover of the book Copycats by Thomas H. Davenport, Jeanne G. Harris, Robert Morison
Cover of the book The End of Competitive Advantage by Thomas H. Davenport, Jeanne G. Harris, Robert Morison
Cover of the book HBR Guide to Negotiating (HBR Guide Series) by Thomas H. Davenport, Jeanne G. Harris, Robert Morison
Cover of the book Performance Reviews (HBR 20-Minute Manager Series) by Thomas H. Davenport, Jeanne G. Harris, Robert Morison
Cover of the book HBR Guide to Project Management (HBR Guide Series) by Thomas H. Davenport, Jeanne G. Harris, Robert Morison
Cover of the book Seeing What's Next by Thomas H. Davenport, Jeanne G. Harris, Robert Morison
Cover of the book What Makes an Effective Executive (Harvard Business Review Classics) by Thomas H. Davenport, Jeanne G. Harris, Robert Morison
Cover of the book HBR Guide to Changing Your Career by Thomas H. Davenport, Jeanne G. Harris, Robert Morison
Cover of the book Ethics for the Real World by Thomas H. Davenport, Jeanne G. Harris, Robert Morison
Cover of the book Rocking the Boat by Thomas H. Davenport, Jeanne G. Harris, Robert Morison
Cover of the book Give Your Speech, Change the World by Thomas H. Davenport, Jeanne G. Harris, Robert Morison
Cover of the book Sense and Respond by Thomas H. Davenport, Jeanne G. Harris, Robert Morison
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy