Analyzing Attachment and Consumers' Emotions

Emerging Research and Opportunities

Business & Finance, Marketing & Sales, Customer Service
Cover of the book Analyzing Attachment and Consumers' Emotions by Giuseppe Pedeliento, IGI Global
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Author: Giuseppe Pedeliento ISBN: 9781522549864
Publisher: IGI Global Publication: February 2, 2018
Imprint: Business Science Reference Language: English
Author: Giuseppe Pedeliento
ISBN: 9781522549864
Publisher: IGI Global
Publication: February 2, 2018
Imprint: Business Science Reference
Language: English

In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

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In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

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