Marketing Decision Making and the Management of Pricing

Successful Business Tools

Business & Finance, Marketing & Sales, Sales & Selling, Management & Leadership, Management
Cover of the book Marketing Decision Making and the Management of Pricing by Dr. Rajagopal, IGI Global
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Author: Dr. Rajagopal ISBN: 9781466640979
Publisher: IGI Global Publication: May 31, 2013
Imprint: Business Science Reference Language: English
Author: Dr. Rajagopal
ISBN: 9781466640979
Publisher: IGI Global
Publication: May 31, 2013
Imprint: Business Science Reference
Language: English
The task of pricing a specific product or service is significant in maximizing the profits of business organizations. Therefore, the management of ideal pricing strategy is needed in order for organizations to balance the demand of sales growth versus demand for profits. Marketing Decision Making and the Management of Pricing: Successful Business Tools provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The task of pricing a specific product or service is significant in maximizing the profits of business organizations. Therefore, the management of ideal pricing strategy is needed in order for organizations to balance the demand of sales growth versus demand for profits. Marketing Decision Making and the Management of Pricing: Successful Business Tools provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

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