Applied Crisis Communication and Crisis Management

Cases and Exercises

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Applied Crisis Communication and Crisis Management by Timothy Coombs, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Timothy Coombs ISBN: 9781483321608
Publisher: SAGE Publications Publication: June 11, 2013
Imprint: SAGE Publications, Inc Language: English
Author: Timothy Coombs
ISBN: 9781483321608
Publisher: SAGE Publications
Publication: June 11, 2013
Imprint: SAGE Publications, Inc
Language: English

Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management in action using a practical approach. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management in action using a practical approach. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters.

More books from SAGE Publications

Cover of the book Advertising and Promotion by Timothy Coombs
Cover of the book Just Ask Us by Timothy Coombs
Cover of the book Academic Competitions for Gifted Students by Timothy Coombs
Cover of the book The SAGE Encyclopedia of Stem Cell Research by Timothy Coombs
Cover of the book A Guide to Early Years and Primary Teaching by Timothy Coombs
Cover of the book Social Cognition by Timothy Coombs
Cover of the book The SAGE Handbook of Social Anthropology by Timothy Coombs
Cover of the book Using Randomised Controlled Trials in Education by Timothy Coombs
Cover of the book Handbook of Mental Health in the Workplace by Timothy Coombs
Cover of the book Four Powerful Strategies for Struggling Readers, Grades 3-8 by Timothy Coombs
Cover of the book International and Cross-Cultural Business Research by Timothy Coombs
Cover of the book Environments for Outdoor Play by Timothy Coombs
Cover of the book Urban Women in Contemporary India by Timothy Coombs
Cover of the book The SAGE Handbook of Organizational Behavior by Timothy Coombs
Cover of the book HRM Strategic Integration and Organizational Performance by Timothy Coombs
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy