Architecting Enterprise
Managing Innovation, Technology, and Global Competitiveness
Business & Finance, Economics, International Economics, Management & Leadership, Management
| Author: | . Rajagopal | ISBN: | 9781137366788 |
| Publisher: | Palgrave Macmillan UK | Publication: | March 25, 2014 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | . Rajagopal |
| ISBN: | 9781137366788 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | March 25, 2014 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
