Audience Analysis

Nonfiction, Reference & Language, Language Arts, Communication, Reference
Cover of the book Audience Analysis by Professor Denis McQuail, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Professor Denis McQuail ISBN: 9781506339238
Publisher: SAGE Publications Publication: July 28, 1997
Imprint: SAGE Publications, Inc Language: English
Author: Professor Denis McQuail
ISBN: 9781506339238
Publisher: SAGE Publications
Publication: July 28, 1997
Imprint: SAGE Publications, Inc
Language: English

Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid m

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid m

More books from SAGE Publications

Cover of the book The Communication Age by Professor Denis McQuail
Cover of the book The Next Public Administration by Professor Denis McQuail
Cover of the book Headlines From the Heartland by Professor Denis McQuail
Cover of the book The Teacher's Guide to Leading Student-Centered Discussions by Professor Denis McQuail
Cover of the book A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing by Professor Denis McQuail
Cover of the book Early Reading First and Beyond by Professor Denis McQuail
Cover of the book Emotions and Social Relations by Professor Denis McQuail
Cover of the book Rethinking Corrections by Professor Denis McQuail
Cover of the book Interpretive Ethnography by Professor Denis McQuail
Cover of the book Practical Action Research for Change by Professor Denis McQuail
Cover of the book Social History Assessment by Professor Denis McQuail
Cover of the book Unleashing Student Superpowers by Professor Denis McQuail
Cover of the book Statistics with R by Professor Denis McQuail
Cover of the book Doing Focus Groups by Professor Denis McQuail
Cover of the book Governance in South Asia by Professor Denis McQuail
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy