Beyond the Business Plan

10 Principles for New Venture Explorers

Business & Finance, Career Planning & Job Hunting, Small Business, Management & Leadership, Management
Cover of the book Beyond the Business Plan by S. Bridge, C. Hegarty, Palgrave Macmillan UK
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Author: S. Bridge, C. Hegarty ISBN: 9781137332875
Publisher: Palgrave Macmillan UK Publication: October 11, 2013
Imprint: Palgrave Macmillan Language: English
Author: S. Bridge, C. Hegarty
ISBN: 9781137332875
Publisher: Palgrave Macmillan UK
Publication: October 11, 2013
Imprint: Palgrave Macmillan
Language: English

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.

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This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.

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