Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders

Business & Finance, Marketing & Sales, Advertising & Promotion
Big bigCover of Eating the Big Fish

More books from Wiley

bigCover of the book Recognition by
bigCover of the book Heat Transfer to Non-Newtonian Fluids by
bigCover of the book Coin Collecting For Dummies by
bigCover of the book The Art of Speeches and Presentations by
bigCover of the book Medical Biochemistry at a Glance by
bigCover of the book Student Engagement Techniques by
bigCover of the book Open-Space Microfluidics by
bigCover of the book Organocatalytic Cycloadditions for Synthesis of Carbo- and Heterocycles by
bigCover of the book Characterization of Solid Materials and Heterogeneous Catalysts by
bigCover of the book Politics and Fate by
bigCover of the book GARCH Models by
bigCover of the book Concepts of Combinatorial Optimization by
bigCover of the book Practical Psychodermatology by
bigCover of the book Becoming Sexual by
bigCover of the book Foucault by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy