The Salience of Marketing Stimuli

An Incongruity-Salience Hypothesis on Consumer Awareness

Business & Finance, Marketing & Sales, Sales & Selling
Big bigCover of The Salience of Marketing Stimuli

More books from Springer US

bigCover of the book A Designer's Guide to VHDL Synthesis by
bigCover of the book Information Technology and Product Development by
bigCover of the book Nanomaterials for Solid State Hydrogen Storage by
bigCover of the book Effective Communication Skills for Health Professionals by
bigCover of the book Children’s Dreams in Clinical Practice by
bigCover of the book The Collector’s Book of Fluorescent Minerals by
bigCover of the book The Physiological Genomics of the Critically Ill Mouse by
bigCover of the book Compiler Technology by
bigCover of the book Inequity and Madness by
bigCover of the book Monoclonal Antibodies and Breast Cancer by
bigCover of the book Massage and Aromatherapy by
bigCover of the book The Ocean Basins and Margins by
bigCover of the book Behavioral Theories and Treatment of Anxiety by
bigCover of the book Manufacturing Social Distress by
bigCover of the book Drug Dependence and Alcoholism by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy