Big Data Marketing

Engage Your Customers More Effectively and Drive Value

Business & Finance, Marketing & Sales
Cover of the book Big Data Marketing by Lisa Arthur, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Lisa Arthur ISBN: 9781118734025
Publisher: Wiley Publication: September 27, 2013
Imprint: Wiley Language: English
Author: Lisa Arthur
ISBN: 9781118734025
Publisher: Wiley
Publication: September 27, 2013
Imprint: Wiley
Language: English

Leverage big data insights to improve customer experiences and insure business success

Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.

  • Explains how marketers can use data to learn what they need to know
  • Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI)
  • Provides a five-step approach in the journey to a more data-driven marketing organization
  • Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events

Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Leverage big data insights to improve customer experiences and insure business success

Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.

Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.

More books from Wiley

Cover of the book The Handbook for Working with Difficult Groups by Lisa Arthur
Cover of the book Spintronics for Next Generation Innovative Devices by Lisa Arthur
Cover of the book A Companion to Ancient Egyptian Art by Lisa Arthur
Cover of the book IT Career JumpStart by Lisa Arthur
Cover of the book Major Incident Medical Management and Support by Lisa Arthur
Cover of the book Japan by Lisa Arthur
Cover of the book Case Studies in Child, Adolescent, and Family Treatment by Lisa Arthur
Cover of the book Practice Perfect by Lisa Arthur
Cover of the book I Should Be Burnt Out By Now... So How Come I'm Not? by Lisa Arthur
Cover of the book Developmental Psychopathology, Maladaptation and Psychopathology by Lisa Arthur
Cover of the book Asian Mergers and Acquisitions by Lisa Arthur
Cover of the book Glasbau 2013 by Lisa Arthur
Cover of the book A Guide to Forensic Accounting Investigation by Lisa Arthur
Cover of the book Functional Differential Equations by Lisa Arthur
Cover of the book Storytelling for Grantseekers by Lisa Arthur
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy