Branded!

How Retailers Engage Consumers with Social Media and Mobility

Business & Finance, Marketing & Sales, Retailing
Cover of the book Branded! by Bernie Brennan, Lori Schafer, Wiley
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Author: Bernie Brennan, Lori Schafer ISBN: 9780470931769
Publisher: Wiley Publication: September 16, 2010
Imprint: Wiley Language: English
Author: Bernie Brennan, Lori Schafer
ISBN: 9780470931769
Publisher: Wiley
Publication: September 16, 2010
Imprint: Wiley
Language: English

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.
Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!:

  • Provides a clear review of social media as well as the rapid changes in the development and use of mobility.
  • Demonstrates why retailers cannot 'wait and see', and must move rapidly
  • Shows how each company's social media and mobility initiatives are based on the individual personality of the company.
  • Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.
Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!:

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