Bold Brand

The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Illustration, Business & Finance, Marketing & Sales
Cover of the book Bold Brand by Josh Miles, Bold Brand LLC
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Author: Josh Miles ISBN: 9780983330769
Publisher: Bold Brand LLC Publication: June 20, 2012
Imprint: Miles Design LLC Language: English
Author: Josh Miles
ISBN: 9780983330769
Publisher: Bold Brand LLC
Publication: June 20, 2012
Imprint: Miles Design LLC
Language: English

In the past, most professional services firms could get by simply relying on traditional marketing tactics. For most firms, networking, attending benefit dinners, advertising in the Yellow Pages, and merely adding the new partner's name to the office sign was enough to stay top of mind. Today, everything has changed. Even traditional industries need to figure out how to differentiate and compete in our digital, socially-networked society. Bold Brand is a process that any professional services firm can follow to identify, develop, and leverage their brand essence to market themselves in a truly unique way. Today's professional services marketers know that if they want to stand out, they have to do something different. Read Bold Brand to find out how, and get ready to get Bold!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the past, most professional services firms could get by simply relying on traditional marketing tactics. For most firms, networking, attending benefit dinners, advertising in the Yellow Pages, and merely adding the new partner's name to the office sign was enough to stay top of mind. Today, everything has changed. Even traditional industries need to figure out how to differentiate and compete in our digital, socially-networked society. Bold Brand is a process that any professional services firm can follow to identify, develop, and leverage their brand essence to market themselves in a truly unique way. Today's professional services marketers know that if they want to stand out, they have to do something different. Read Bold Brand to find out how, and get ready to get Bold!

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