Identify Sales Growth Opportunities: Primary ways to grow sales.

Business & Finance, Marketing & Sales, Sales & Selling, Management & Leadership, Management
Cover of the book Identify Sales Growth Opportunities: Primary ways to grow sales. by Mark Nelson, Mark Nelson
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Author: Mark Nelson ISBN: 9781370836048
Publisher: Mark Nelson Publication: December 21, 2016
Imprint: Smashwords Edition Language: English
Author: Mark Nelson
ISBN: 9781370836048
Publisher: Mark Nelson
Publication: December 21, 2016
Imprint: Smashwords Edition
Language: English

Sales growth is essential for both front line sales professionals as well as sales managers. There are two primary avenues for growth. You can grow within your current category, or you can seek opportunities outside your category. In this course, Author explains four primary ways to grow sales within your current market: selling to new customers, selling more to current customers, growing sales with multibrand customers, and identifying and capturing your competitor's customers. If you choose to look for outside opportunities, he explains how to identify adjacent markets, and how to grow through mergers, acquisitions, and partnerships.

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Sales growth is essential for both front line sales professionals as well as sales managers. There are two primary avenues for growth. You can grow within your current category, or you can seek opportunities outside your category. In this course, Author explains four primary ways to grow sales within your current market: selling to new customers, selling more to current customers, growing sales with multibrand customers, and identifying and capturing your competitor's customers. If you choose to look for outside opportunities, he explains how to identify adjacent markets, and how to grow through mergers, acquisitions, and partnerships.

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