Understanding Consumer Behavior: Cracking the Code of Consumer Psychology
Business & Finance, Marketing & Sales
| Author: | Mark Nelson | ISBN: | 9781370556212 |
| Publisher: | Mark Nelson | Publication: | December 20, 2016 |
| Imprint: | Smashwords Edition | Language: | English |
| Author: | Mark Nelson |
| ISBN: | 9781370556212 |
| Publisher: | Mark Nelson |
| Publication: | December 20, 2016 |
| Imprint: | Smashwords Edition |
| Language: | English |
Consumer behavior is all about the way people buy and use products and services. Understanding consumer behavior can help you be more effective at marketing, design, product development, and every other initiative that impacts your customers.Learn how consumer behaviors such as motivation, appetite for risk, personality, attitude, and perception, as well as feedback from friends and family, impact buying decisions. also discusses how individual consumers as well as organizations buy products and services, and how you can connect with them after a purchase.
Consumer behavior is all about the way people buy and use products and services. Understanding consumer behavior can help you be more effective at marketing, design, product development, and every other initiative that impacts your customers.Learn how consumer behaviors such as motivation, appetite for risk, personality, attitude, and perception, as well as feedback from friends and family, impact buying decisions. also discusses how individual consumers as well as organizations buy products and services, and how you can connect with them after a purchase.
