Commercial Illustration category: 102 books
Type on Screen
A Critical Guide for Designers, Writers, Developers, and Students
Language: English
Release Date: August 12, 2014
The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic...
Design Is How It Works
How the Smartest Companies Turn Products into Icons
Language: English
Release Date: July 29, 2010
"It's not just what it looks like and feels like. Design is how it works."-Steve Jobs
There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the subject of business retreats....
by Bruno Munari
Language: English
Release Date: September 25, 2008
Language: English
Release Date: September 25, 2008
How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever.
Bruno Munari was among the most inspirational designers of all time, described by Picasso as ‘the new Leonardo’....
Design Management
Managing Design Strategy, Process and Implementation
Language: English
Release Date: July 23, 2015
Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of...
In Search of the Miraculous
Or, One Thing Leads to Another
Language: English
Release Date: March 14, 2012
The iconic graphic designer presents “a self-analysis of his creative process . . . [in] arguably his proudest accomplishment” (The Atlantic).
Milton Glaser is perhaps the most celebrated graphic designer in the world. As a young man, he read a phrase that stayed with him through his life:...
The 100 Greatest Advertisements 1852-1958
Who Wrote Them and What They Did
Language: English
Release Date: November 9, 2012
Styles in advertising will change, but there is no copywriter, artist, or campaign planner who will not profit by studying proved successes, whether of 50 years ago or today. In this single volume are 100 of what are probably among the most successful advertisements ever to appear in print, plus an...
by Douglas Davis
Language: English
Release Date: June 14, 2016
Language: English
Release Date: June 14, 2016
The Business Skills Every Creative Needs!
Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative...
Business Branding for the Non-Designer
A Simple Guide to Brand Your Business Like a Pro
Language: English
Release Date: November 7, 2016
TAKE CONTROL OF YOUR BRAND Think you need a large budget and a giant marketing firm to brand your business? Not so fast. This guide breaks branding down into easy-to-understand, easy-to-execute steps, giving non-designers everything they need to create winning brands and successful...
by Harvey Shepard
Language: English
Release Date: October 5, 2015
Language: English
Release Date: October 5, 2015
The beautifully illustrated homage to the art of beer—and the design that makes it stand out
The craft beer boom of the last decade has led to an explosion of new breweries. In such a crowded market, how do you make your beer stand out from the crowd? For many of the best brewers, the secret...
Building Design Strategy
Using Design to Achieve Key Business Objectives
Language: English
Release Date: June 29, 2010
How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues...
by Joseph Anthony
Language: English
Release Date: December 22, 2018
Language: English
Release Date: December 22, 2018
Thank you for your interest in this book. The "Easy Guide" series, is a series of books designed to help you get the foundation about a subject matter. Time is one of our most precious resources and as such it does not comeback, for that reason Joseph Anthony created this series. It...
Beautiful Users
Designing for People
Language: English
Release Date: November 18, 2014
In the mid-twentieth century, Henry Dreyfuss—widely considered the father of industrial design—pioneered a user-centered approach to design that focuses on studying people's behaviors and attitudes as a key first step in developing successful products. In the intervening years, user-centered design...
Graphic Design, Referenced
A Visual Guide to the Language, Applications, and History of Graphic Design
Language: English
Release Date: July 1, 2009
Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense...
by Larry Volk, Danielle Currier
Language: English
Release Date: June 13, 2014
Language: English
Release Date: June 13, 2014
A polished and professional portfolio—including both print pieces and an online presence—is more important than ever for photographers and other creative professionals to make a great first impression and secure employment. This new edition of No Plastic Sleeves has been updated to address all...