Marketing category: 13176 books

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.   This streamlined seventh edition provides comprehensive, practical guidance on how companies...

Marketing is a process rather than an event. To be successful, efficient and cost-conscious, developing a marketing plan is a necessary and critical element of a medical practice’s overall strategic process. The marketing plan will serve as a road map to guide your internal and external activities,...

Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book...

Are you ready to engage in Facebook marketing today? It's About Time For You To Learn About Facebook Marketing! • Facebook has slightly over 2 billion monthly active users. • Of all Americans, 79% use Facebook at some level or another. • 22% of people on the planet...

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product...

Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Helmut-Schmidt-Universität - Universität der Bundeswehr Hamburg, 12 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Internes Marketing ist keineswegs...

Este livro comprova mais uma vez por que Philip Kotler é considerado o pai do marketing moderno. Em seu livro anterior, ele explicou a transição do marketing orientado ao produto (1.0) para o focado no consumidor (2.0) e então para o centrado no ser humano (3.0), em que produtos, serviços e culturas...

From a marketing view point the forum marketing tool is used for various reasons but all having the basic intention of reaping in some form of revenue. Some forum marketing methods can be a good inspirational source while others can be really hardcore marketers.  With this ebook you will...

Pour une nouvelle définition du marketing !Le marketing a mauvaise presse. Bâties après-guerre, ses règles sont dépassées par une société en évolution permanente et de nouveaux enjeux fondamentaux. Le ressort est cassé, la confiance mise à mal. Il est urgent de le refonder sans naïveté ni...

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of València (Facultad de Economía), course: Global Marketing Strategies, language: English, abstract: When Frederick Taylor, the 'father...

Questo libro è per te che vuoi TROVARE CLIENTI e FARE BUSINESS tramite Facebook. È stato ideato da un imprenditore e scritto da un esperto di web marketing: il giusto mix tra pragmatismo e tecnica, dunque. Come chiarisce subito l’autore nella premessa, non ci interessa la “fuffa”...

Are you ready to start your affiliate marketing business today? It's About Time For You To Unleash the Power of Modern Affiliate Marketing! The key to affiliate marketing success is to focus on what works The mechanics of affiliate marketing have not changed. What has changed, however,...

Lors de sa première édition, en 1992, Néo Marketing apparut comme un manifeste impertinent invitant à une discussion sérieuse des présupposés et des pratiques tant professionnelles qu’académiques du Marketing. En s’appuyant sur le courant postmoderne et sur l’école italienne de sociologie,...

Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Universität Duisburg-Essen, Veranstaltung: E-Business & E-Entrepreneurship, 24 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Das Konzept des...