Is Marketing a Science? Scientific Marketing

Business & Finance, Marketing & Sales
Cover of the book Is Marketing a Science? Scientific Marketing by Nadine Ghanawi, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nadine Ghanawi ISBN: 9783656309888
Publisher: GRIN Verlag Publication: November 14, 2012
Imprint: GRIN Verlag Language: English
Author: Nadine Ghanawi
ISBN: 9783656309888
Publisher: GRIN Verlag
Publication: November 14, 2012
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of València (Facultad de Economía), course: Global Marketing Strategies, language: English, abstract: When Frederick Taylor, the 'father of scientific management' started to develop his management philosophy in the late nineteenth century, he was above all concerned about labor productivity in the manufacturing industry considering exclusively the relationship between employer and employee. Even when he later admitted that in his theory he 'overlook[ed] the third great party [...] - the consumers' (Taylor 1911/1998: 72) he probably did not spend too much time thinking about marketing. This is just what came to my mind when I read the title of the article 'Scientific marketing management and the emergence of the ethical marketing concept' published in 2011 in the Journal of Marketing Management by Mark Tadajewski and D.G. Brian Jones. But is marketing really a science? And, aside from that, why are we suddenly talking about ethics? In Tadajewski and Jones' article, which this paper is going to briefly summarize and comment on, we will find an answer on how to combine all three aspects - marketing, science, and ethics.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of València (Facultad de Economía), course: Global Marketing Strategies, language: English, abstract: When Frederick Taylor, the 'father of scientific management' started to develop his management philosophy in the late nineteenth century, he was above all concerned about labor productivity in the manufacturing industry considering exclusively the relationship between employer and employee. Even when he later admitted that in his theory he 'overlook[ed] the third great party [...] - the consumers' (Taylor 1911/1998: 72) he probably did not spend too much time thinking about marketing. This is just what came to my mind when I read the title of the article 'Scientific marketing management and the emergence of the ethical marketing concept' published in 2011 in the Journal of Marketing Management by Mark Tadajewski and D.G. Brian Jones. But is marketing really a science? And, aside from that, why are we suddenly talking about ethics? In Tadajewski and Jones' article, which this paper is going to briefly summarize and comment on, we will find an answer on how to combine all three aspects - marketing, science, and ethics.

More books from GRIN Verlag

Cover of the book Vergleich von Faktor- und Portfolioansatz in der historischen Simulation by Nadine Ghanawi
Cover of the book Der Einstieg Microsofts in den Markt für Mobiltelefon-Betriebssysteme aus der Perspektive der Netzwerkökonomik by Nadine Ghanawi
Cover of the book Steuerliche Behandlung von Reparatur- und Modernisierungsaufwand bei den Einkünften aus Vermietung und Verpachtung by Nadine Ghanawi
Cover of the book Die geschichtliche Entwicklung der deutschen Rechtschreibung - bis zur ersten orthographischen Konferenz by Nadine Ghanawi
Cover of the book 'Gestohlene Afrikapolitik'? Frankreich und die britische G8-Initiative für Afrika - Eine Analyse der französischen Presse (Juli 2005) by Nadine Ghanawi
Cover of the book Kinderarbeit by Nadine Ghanawi
Cover of the book Anti-Antisemitismus auf dem Prüfstand by Nadine Ghanawi
Cover of the book Die evangelische Kirche im politischen System der BRD by Nadine Ghanawi
Cover of the book Theorien der Arbeitsmotivation: Ausgewählte Theorien mit Praxisbeispielen by Nadine Ghanawi
Cover of the book The Rise of the 'New Right' in Europe from the 2000s onwards: The Case of the Dutch 'Party for Freedom' by Nadine Ghanawi
Cover of the book Wirtschaftskriminalität - Phänomenologie und aktuelle Bekämpfungskonzepte by Nadine Ghanawi
Cover of the book Neuromarketing. Effizienteres Marketing durch Emotional Branding? by Nadine Ghanawi
Cover of the book Die Kapitalformen nach Bourdieu - Welchen Einfluss haben sie auf die Migrationsentscheidung? by Nadine Ghanawi
Cover of the book Katholischer Widerstand im Dritten Reich, Adolf Kardinal Bertram (1859-1945) by Nadine Ghanawi
Cover of the book Astrid Lindgrens 'Ronja Räubertochter': Buch- und Filmanalyse by Nadine Ghanawi
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy