Public Finance category: 2897 books
by Alvin C Croft
Language: English
Release Date: September 5, 2013
Language: English
Release Date: September 5, 2013
The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips
The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This...
International Public Relations
Negotiating Culture, Identity, and Power
Language: English
Release Date: January 18, 2007
International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix...
Singapore Perspectives 2012
Singapore Inclusive: Bridging Divides
Language: English
Release Date: August 31, 2012
The Singapore Perspectives series is a yearly publication that provides critical analysis of emerging trends and issues Singapore faces in terms of social, economic and political development. It is a quick and essential reference for understanding the broad policy discussions that animate thought...
by Brian Solis, Deirdre K. Breakenridge
Language: English
Release Date: April 20, 2012
Language: English
Release Date: April 20, 2012
A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge.
Master Supercharged PR Techniques Based on the Latest Social and Online Platforms!
Three great books help you leverage the latest social media and online platforms to transform...
Pathways to Public Relations
Histories of Practice and Profession
Language: English
Release Date: April 24, 2014
Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century...
by
Language: English
Release Date: December 9, 2016
Language: English
Release Date: December 9, 2016
This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework..
The series features seven books, six of which...
by Ola Abegunde
Language: English
Release Date: October 7, 2015
Language: English
Release Date: October 7, 2015
Public policy analysis has been an area of great interest in Political Science and Public Administration. The contributions of scholars like, Yehezkel Dror, Thomas Dye, Bruce Doern and others have helped to examine the style and approaches that have added to our understanding of public policies. In...
Law for Advertising, Broadcasting, Journalism, and Public Relations
Law for Advertising, Broadcasting, Journalism, and Public Relations
Language: English
Release Date: March 7, 2013
This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law...
by Petra Theunissen, Helen Sissons
Language: English
Release Date: September 22, 2017
Language: English
Release Date: September 22, 2017
This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact...
Communication of Politics
Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte
Language: English
Release Date: May 6, 2016
Learn how political marketing and public relations affect the electoral process!
Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state...
Strategic Silence
Public Relations and Indirect Communication
Language: English
Release Date: September 22, 2017
Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis, academics have widely remained quiet on the subject? Why is silence habitually famed as inherently bad and unethical?
Silence...
Good Governance in China - A Way Towards Social Harmony
Case Studies by China’s Rising Leaders
Language: English
Release Date: December 3, 2008
Good governance is necessary for effective public administration and delivery of public goods and services. This is an important issue for all countries, but in particular for rapidly developing countries such as China where reform of governance and public administration is a key element of the public...
Paying Out-of-Pocket for Drugs, Diagnostics and Medical Services
A Study of Households in Three Indian States
Language: English
Release Date: June 3, 2013
In India there is a high incidence of morbidity and malnutrition coupled with low standards of public health and expensive medical care. Despite several policy initiatives and many attempts to promote a healthy society, health remains an issue of concern. Policy-makers recognise that the...
by
Language: English
Release Date: May 20, 2004
Language: English
Release Date: May 20, 2004
During the last 15 years, human sociobiology has metamorphosed into evolutionary psychology. It is concerned with the social problems and stresses hominid and primate ancestors encountered, the psychological mechanisms natural selection shaped to deal with these stresses, and the way those ancient...