Public Relations category: 887 books

As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what...

If you have never been asked to do a TV interview and you get an offer, you might panic.  There's no need to worry.  If you have prepared, you should be fine.  This book goes through the simple elements of what you can do to prepare.  Once you do, it gives you more confidence to go forward and shine.

Do you struggle with Sales? Do you fear selling? Would you like to learn how to keep customers for life? Is your business suffering? If so this book will benefit you because it will show you how to turn prospects into raving fans,earn their trust and keep your customers loyal with you. People...

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'. Terry...

• Los eventos son servicios • El planeamiento estratégico y operativo • Segmentación del mercado • Investigando nuestro mercado • Producto/Servicio • Plaza • Precio • Promoción y comunicación • Cómo ser exitoso.

Es un libro que te enseña que dias debes apostar, y los numeros que te podrian traer una fortuna.

This book explains the subtle maneuvers of what researchers call “facework” and demonstrates the vital role it plays in the success or failure of cross-cultural interactions. Building on Geert Hofstede’s seminal research on cultural dimensions, Merkin synthesizes more recent research in business,...

Provocative Right Brain Branding For The Everyday Artisticpreneur: A World Where Anyone Can Leverage Passion, Talent, Marketing, And Technology Personalizing, performing, promoting, and profiting, blending stories, poetry, and social marketing overlap to become a blended solution that has...

Este libro rompe con la engañosa dependencia que plantean las interpretaciones lineales del pasado, para ofrecer una visión amplia y a largo plazo del desarrollo y la institucionalización de las estra­tegias y las técnicas de comunicación estratégica, y de las relaciones públicas. En efecto,...

Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding...

For too long now, the issue of health care reform has been dominated by the techniques of mainstream economics and the constant application of the tools of cost-benefit analysis to an area that does not suit it.Issues such as privacy, genetic testing and the allocation of organ transplants require a more sensitive approach to the setting of budgets

I am the author of one hundred books. I have fifteen clients that I have worked with to help them successfully publish their books, even through traditional publishing methods. Currently, I am working with two clients. One of them is a return client that is writing her second book. I have an online...

Retired FBI Agent and author Jeff Lanza discusses his latest book. “Pistols to Press” is about Jeff Lanza’s career as an FBI Special Agent and his transition to one of the Bureau’s most widely recognized and effective spokesman. The delightful anecdotes - how he dealt with likes of Larry King...

Hands up if you are happy with the standards of customer service? Nobody?! Well, I am pleased to say that you have come to the right place... Matthew Storey is passionate about changing the face of customer service by actually introducing a human face! Far too often the essence...